engineering a better experience
Thursday, January 07, 2010 (Updated )

Inattentional Blindness

by The Metaist


Inattentional blindness is an explanation for our inability to see certain changes that are usually considered obvious.

(Video: YouTube)



Derren Brown has demonstrated this effect with different races, accents, and even genders! While the original studies had a fail rate of 75%, Brown's informal study had about a 50% fail rate.


Think of all the things we don't notice. Did you notice that in the first video the color of the presenter's shirt changed?

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