📝 Getting More Strategic (Cate Huston / Accidentally in Code).
We often talk about strategy like it’s defining the end state, setting and describing the destination. But strategy is about defining the incremental steps – the proximate objectives – that can take us towards that end state. Strategy is understanding where we are at – context – and the path from there to where we need to go. Any strategic “plan”, is best executed as a set of proximate objectives.