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📝 Product Purgatory: When they love it but still don’t buy (Jason Cohen). Main takeaways:

  1. People are surprised to discover that the prospective customer wouldn't even take your solution if it was free and had many other magical properties. This is an important signal.
  2. You need to solve a burning pain. Even if it's a great idea and otherwise important, if it's not urgent, it's probably not relevant.
  3. Towards the end of the post, there's a nice bit about "how you would find customers in this condition" that I thought was useful.