📝 Product Purgatory: When they love it but still don’t buy (Jason Cohen). Main takeaways:
- People are surprised to discover that the prospective customer wouldn't even take your solution if it was free and had many other magical properties. This is an important signal.
- You need to solve a burning pain. Even if it's a great idea and otherwise important, if it's not urgent, it's probably not relevant.
- Towards the end of the post, there's a nice bit about "how you would find customers in this condition" that I thought was useful.