People don't buy what you do, they buy why you do it.
I particularly enjoyed the example of the Wright Brothers who had neither the capital, the market conditions, nor the expertise but who doubled down on their purpose and persevered while the best equipped faltered.
In case folks don't know, Metaist is driven by a desire to make people better at achieving their goals. Making people's experiences richer and more informed is icing on the cake.
- Start With Why for Simon Sinek's website for more information about his approach.