One of the downsides to investing in outcomes is that we drive ourselves to believe that if I had X, then I'd be happy. This causal relationship, however, keeps us changing the target, so we're never really satisfied.
However, by focusing on the process, we accomplish two things:
- We are actually thinking about how to move towards a goal.
- We remove our dependency on the outcome, and are free to actually get there.
I am reminded of an interesting perspective on Steve Job's approach to avoiding the Innovator's Dillema: by reducing the focus on profits, Apple was able to focus on passion—which actually produced higher profits.