A benefit of pretotyping is that you start to explore who your potential customers are before you invest heavily in creating a product.
He sums up his position with harsh, utterly pragmatic advice:
If you can't find ten people who say they'll buy it, your company is bullshit.
In a later podcast, Jason clarified that he's not talking about a lot of money: $10-$50 to demonstrate their commitment. The important point is that you're building something that actually fulfills a need; one for which people are willing to pay.
Yes, but who said they'd actually BUY the damn thing? at A Smart Bear for the full brunt of Jason's wrath.
5 Lessons from 150 startup pitches also at A Smart Bear for the most common issues with startup pitches.
Pretotyping for our discussion on rapidly testing out ideas.