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The Briefcase Technique

Summary #

Ramit Sethi describes an interesting way to get the attention of prospective clients or employers.

(Video: YouTube via IWillTeachYouToBeRich)

Commentary #

Clearly, the force of this method depends on how well you do your research. However, it is noteworthy that by overcoming your own psychological barriers, and doing all the prep work before you meet the client, you make it easier for client to overcome their psychological barriers to hiring you.

See Also #